marketing standpoint, it would make sense to include a photo on your resume because adding a photo gives a more personal message. If the employer later interviews you but doesnt hire you, it opens the possibility of a discrimination claim. You need to keep finding new ways to tell your story and sell your personal brandincreasingly with pictures and graphics. Does this mean that its therefore okay to routinely include photos in your resume? You might have the most professional photo in the world on your resume, but if you have a public Facebook account with loads of photos of you going overboard on a big night out, you are in trouble. . One of the career experts above claimed, If the employer later interviews you but doesnt hire you, it opens the possibility of a discrimination claim. The ability to actually get a photo into a resume is a relatively new idea and as technology progresses and things like linkedin pop up online where its absolutely vital you have a picture attached to your profile. Why show up to an interview if they already are going to discriminate and not hire you? When I talk to most people about putting photos on their resume the example that Im commonly given is no one wants to see a slutty hot chick on a resume it makes them appear unprofessional and they show boobs etc. Completely reverse of the male findings. Use the picture, to capture the essence of your personal brand and also use the picture to create affinity between you and the employer and not to create barriers. What Type of Photo You Should Use. They sent in duplicate resumes to over 2500 jobs, one with a photo and one without. I dont have a link online to these studies but Ill give you a lead, a lot of them were conducted by Roper Starch Worldwide and I found them inside of a book I was reading on the topic of photos in sales copy. It can also bring a focus on features such as weight and attractiveness, both of which have been shown to be criteria which employers unfairly discriminate against. In female candidates the non-picture females received a 22 percent higher response rate than plain females and a 30 percent higher response rate than attractive females. It also attracts attention which I talked about above, and grabbing someones attention so they read your piece, is what marketing is all about. The no-photo advice would be terrific advice, if we could be certain that:.